Abstract: Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media.
In a literature review composed by Eryigit (2017), a need for further research regarding marketing in specific areas was identified. The purpose of this present study is to examine digital marketing’s best practices. This research paper provided a more in-depth, comprehensive examination of effective digital marketing strategies. III.
The application of digital marketing strategies to increase profits of the organization 1 1 INTRODUCTION The world is constantly changing, and the perception of time is influenced by it. There are no more unconnected parts of the world as well as there is no need to travel for months to see family, meet anyone or wait to get a letter.The objective of this paper is to draw together previous research into an integrative conceptual model for understanding how digital marketing communication affects customer loyalty. In the following, we first define digital marketing communication. We then present and describe the model.Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study Afrina Yasmin, Sadia Tasneem, Kaniz Fatema. between traditional marketing and digital marketing in this paper are presented. This study has described. The main objective of this paper is to identify the effectiveness of digital marketing in the competitive.
Marketing is a significant division of the companies' strategies. These strategies are more and more inventive and disturbing in people lives. Currently, Word-of-Mouth is also a great aspect in marketing and more above all in e-Marketing. The diverse tools used by marketers in order to pass on information to.
To analyze the impact of digital marketing in purchase decision. Scope of The Study The suggestion from the study is based on the responses given by the consumers in a specific area. This study will be helpful in getting an insight into the impact of digital marketing in customer buying decision. III. RESEARCH METHODOLOGY Research Design.
For our research, we thoroughly investigated textbooks, e-books, and online literature. The main keywords we used in our research are current trends in marketing, scope, and challenges in digital marketing, online marketing, digital advertising and marketing, digital marketing in the Belgium, and role of content in online marketing, etc.
Neha (2014) proposed that digital marketing is the stage which utilizes Internet and Information Technology to make expansion and change of the marketing functions. Elisabeta (2014) said the term e-marketing rather than digital marketing and characterized that it is the use of both web and intuitive innovations to create a.
In this research, the questionnaire is designed with 20 close-ended questions for a survey over the consumers dealing with digital marketing in the modern era. Questions were structured to comprehend consumer’s behavior patterns, and thus decision making styles, followed by demographic information and customers’ attitude for different kinds of digital marketing platforms are investigated.
E-Marketing. - The relevant research materials related to E-Marketing is highly distributed between many various journals. But on the other hand, Hanson (2001) adopted a proposed Internet Marketing (IM) framework. According to this framework Internet Marketing articles can be found in three types of journals which are: - Marketing journals.
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Format: Downloadable PDF report; About the authors. Dr. Dave Chaffey.. The Managing digital marketing in 2020 research report is included in the. Digital marketing strategy and planning Toolkit. Get this for FREE as a sample of Guides and Templates available in this toolkit.
The following research hypotheses, in null form, were tested to answer the research questions posed in this study: 1. Efficient on-line marketing has no influence on the regularity of visits of consumers to the sites. 2. Efficient on-line marketing has no influence on consumer patronage of the sites. 3.
Most Downloaded International Journal of Research in Marketing Articles The most downloaded articles from International Journal of Research in Marketing in the last 90 days. The impact of digital transformation on the retailing value chain - Open access.
Our search for relevant literature focuses on four marketing journals: International Journal of Research in Marketing, Marketing Science, Journal of Marketing Research, and Journal of Marketing, focusing on articles published between 2000 to 2016.We started at Web of Science and searched for articles with the keywords “digital” or “online” as either the research topic or part of the.